Achievements & Professional Experience

Professional Experience

Professional & Digital marketing Experience

I’ve had the privilege of working with international clients, gaining experience in digital marketing, e-commerce, and branding. My roles as a Digital Marketing Executive and Freelancer have allowed me to develop strategies and skills that drive results and help businesses grow.

Digital Freelancer

Independent Contractor

• Google Ads Management for B2B & B2C
• Google Ads Management for E-commerce
• Facebook Ads / Meta Ads
• Website Audit for Service-based & E-commerce Business
• Email Marketing for E-commerce

E-commerce Digital Marketing Executive

Independent Contractor for a Europe Client

• Custodian of Sensitive Company Information
• Branding & Design
• Website Design
• Magento 1 & 2 Admin
• 6 E-commerce Websites
• 1 Portfolio / Distributor's Website
• Product Uploading & Curation (Optimized for Google Ads Policy Compliance and SEO}
• Stock Management
• Google Merchant & Feeds Management (Product Information Update & Google Ads Policy Troubleshooting)
• Google Ads Management
• Email Marketing
• Product Content Copywriting
• Phone & Email Customer Service
• Website Audit
• Social Media Management

💼 2020 - Present

Trainings & Short Courses

Trainings & Digital Courses

I’ve invested in trainings and courses to grow my skills in marketing, design, and freelancing. These learning experiences have shaped how I approach my work, helping me create meaningful and effective solutions for my clients.

Google Ads Course

by Google Skillshop

• Google Ads Search
• Google Ads Shopping
• Google Ads Video
• Google Ads Display
• Google Analytics

Google Ads Management

by Ian Baillo

• Setting Up Google Ads
• Campaign Building
• Keyword Research & Strategy
• Creating Effective Ads
• Audience Targeting
• Bidding & Budgeting
• Ad Performance & Optimization
• Advanced Features & Strategies
• Remarketing & Targeting
• Trouble Shooting & Account Maintenance
• Case Studies & Practical Exercises
• Certification & Career Growth

Facebook Meta Ads

by Huwag Kang Tamad University

• Introduction to Facebook Ads
• Campaign & Assets
• Ad Creation & Research
• Important Things to Know Before Running an Ads
• Ad Testing Structures
• Scaling Methods
• Advantage + Shopping Strategies
• Meta Ads for Shopee Stores
• Live Account Optimization
• Marketing 101 Behavioural Bias
• Creative & Branding

Facebook Meta Ads

by BMM Digital Ltd. London United Kingdom

• Business Manager Setup
• Ad Account Setup
• Broad Targeting
• Open Targeting
• Detailed Targeting
• Lookalike Targeting
• Custom & Lookalike Audience
• Campaign Objectives
• Engagement Campaign
• Sales Campaign
• Leads Campaign
• Pixel Setup / Pixel Helper
• Conversion Campaign
• Testing & Scaling
• Boosting & Retargeting

WordPress & Marketing

by Coursebelt
by Filipino Virtual Assistance Academy


• Introduction to WordPress & Marketing
• WordPress Themes & Plugins
• Preliminary Setup (Domain, Hosting & SSL Certificates)
• The WordPress Dashboard
• Posts vs. Page
• Creating Pages
• Creating Blog Post
• Creating Menu
• Switching Themes
• Plugin Installation
• Business Email Generation
• Business Email & Gmail Integration

Basic Copywriting Course

by Coursebelt

• Introduction to Copywriting
• Understanding Your Audience
• Copywriting Frameworks (AIDA Model)
• Crafting Headlines
• Benefits vs. Features
• Clarity and Simplicity
• Emotional Triggers
• Building Trust and Credibility
• Writing Effective Calls to Action (CTAs)
• Formatting for Readability
• Editing and Refining Copy
• Practical Exercises and Portfolio Building

Social Media Marketing Framework

by Coursebelt
by Pako's Daycare Center


• Introduction to Social Media Marketing
• Branding Pillars & Brand Colors
• Marketing Framework
• Market Research & Competitors Analysis
• Crafting a Social Media Strategy
• Content Creation Basics
• Leveraging Social Media Platforms (Facebook & Instagram)
• Writing Engaging Captions & Headlines
• Analyzing Performance Metrics (Insights & Analytics)
• Paid Advertising on Social Media
• Tools & Tips for Social Media Marketing

Graphic Design With Canva

by Coursebelt

• Introduction to Canva
• Right Mindset of a Graphic Artist
• What is Graphic Design
• Knowing the Brand
• Creating Brand Kit
• Using the Right Colors
• Using the Right Fonts
• Design with Consistency
• Avoid Color Discord
• Limit Font Usage
• Establish Visual Hierarchy
• Canva Interface & Features

Branding Framework

by Hubspot Academy
by Pako's Daycare Center


• Introduction to Branding
• Understanding Brand Identity
• Defining Your Target Audience
• Crafting a Unique Value Proposition (UVP)
• Creating a Memorable Brand Name and Logo
• Developing a Consistent Brand Voice and Tone
• Building a Visual Identity (Colors, Typography, and Imagery)
• Storytelling for Brand Connection
• Establishing Brand Guidelines
• Positioning Your Brand in the Market
• Managing Brand Reputation
• Evolving Your Brand Over Time

Freelancing Course

by Surge Marketplace former Filipino Virtual Assistance Academy

• General Virtual Assistance
• Social Media Management and Marketing
• Facebook Ads
• SEO Basics, On-Page and Off-Page Optimization
• Lead Generation
• YouTube Optimization
• Email Marketing
• WordPress Website Setup
• Online Writing and Marketing

fOUNDER STORY

Entrepreneurial Experience

I’m the founder of Ecotegrity Arts and Crafts, where I offer eco-friendly bamboo straws to help reduce plastic waste, supplying hotels in the Philippines and clients in Japan, UAE, and Canada. I also run Crafting Mom, a business where I create custom invitations and unique wooden souvenirs, combining my love for crafting with a passion for personalized, meaningful designs.

Ecotegrity Arts and Crafts

Founder & Owner

• Founded Ecotegrity Arts and Crafts, specializing in bamboo straws as an eco-friendly product.

• Promotes sustainability and environmental consciousness.

• Supplies high-quality bamboo straws to hotels across the Philippines.

• Expanding market reach to clients in Japan, UAE, and Canada.

• Helps businesses reduce plastic waste by offering eco-friendly alternatives.

Crafting Mom

Founder & Owner

• Custom Event Invitations and Souvenirs

• Created Crafting Mom, focusing on luxurious, handcrafted event invitations.

• Specializes in wedding, birthday, and anniversary invitation cards.

• Offers engraved wooden souvenirs like fridge magnets, mobile phone holders, and bamboo pens.

• Products are crafted with attention to detail and creativity.

• Combines love for crafting with high-quality, personalized items for special occasions

Previous Career

Corporate Experience

With 7 years of experience in Administration, HR, and Operations, I have honed my ability to oversee and guide teams across all departments, providing leadership to managers and employees alike. I excel at organizing processes, ensuring smooth operations, and meeting client needs. My expertise in managing diverse teams enables me to deliver efficient, reliable results while maintaining a high standard of professionalism and authority in every project I take on.

Willy’s Beach Hotel, Boracay Island

Administrative Officer (Promoted)

• Managed daily administrative operations and office coordination, improving workflow and reducing inefficiencies.

• Supported the hotel management team with HR functions, ensuring smooth staff operations and customer service.

Human Resource Officer(Promoted)

• Directed HR processes including recruitment, onboarding, employee relations, and performance management.

•Led employee engagement initiatives, enhancing overall team productivity and morale.

Administrative Secretary (Promoted)

• Provided executive-level administrative support, including scheduling, correspondence, and travel arrangements.

• Ensured proper filing and documentation of all important company records.

Front Desk Officer & Cashier

• Delivered exceptional customer service, managed front desk operations, and handled financial transactions.

• Acted as the first point of contact for guests, ensuring a welcoming and professional experience.

Willrock Prime Venue Corporation, Boracay Island

Corporate Secretary (Promoted)

• Oversaw key administrative functions, ensuring smooth communication between senior management and staff.

• Coordinated and maintained schedules, managed internal and external communications, and prepared reports.

• Played a pivotal role in corporate governance and compliance matters.

White Beach and Beyond Realty, Inc., Boracay Island

Administrative Secretary (Promoted)

• Provided comprehensive administrative support to senior management and handled scheduling and client interactions.

• Assisted in the organization of events and managed office operations, contributing to operational efficiency.

Education & License

Education & License

My journey has been about growth and learning, and I’m excited to share it with you. With a background in education, I’ve always focused on expanding my skills and striving for excellence, bringing that dedication to everything I do.

From Zero to CEO Training for Independent Professionals

by The Freelance Movement Tribe

• Stage 0 Foundation: Mind Setting
• Stage 1 Optimization
• Stage 2 Earning
• Stage 3 Stability
• Stage 4 Scaling

📚 June 2024 - Present

Entrepreneurship

by Department of Trade and Industry and Go Negosyo

• Entrepreneurial Mind-Setting & Values Formation
• Marketing Mind Set
• Product Development (a. Market Driven Product Development and Innovation b. Market Development and Expansion)
• Business Model Canvas
• Operations Management
• Supply & Value Chain
• Human Resource & Organization Management
• Entrepreneurial Accounting
Taxation
• Business Law (Obligations & Contract)

🎓 Year 2019

Bachelor's Degree in Education

Aklan State University Philippines

🎓 Year 2007

Licensed Professional Teacher

licensed by the Professional Regulation Commission

🏆 Year 2007

AWARDS

Awards & Recognitions

Over seven years in corporate, I was honored with awards that recognized my hard work and dedication. I’m truly grateful for the trust my employer placed in me, and these awards remind me of how much I put into supporting the team and helping the company succeed.

Most Professional Employee

Willy's Beach Club Hotel
Boracay Island Malay Aklan Philippines

Most Dedicated Employee

Willy's Beach Club Hotel
Boracay Island Malay Aklan Philippines

Contact Me

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Hanz Gregorio

Testimonials

What Clients Say About Me

Hanz made Google Ads feel so much simpler for us. She took the time to understand our needs and created campaigns that worked. We’re seeing steady results, and I appreciate her clear communication throughout.

William Adams
William Adams

Business Owner

I was unsure about using Google Ads, but Hanz made the whole process easy to understand. Her campaigns have brought in reliable traffic, and her attention to detail gives me peace of mind.

Kristen Larson
Kristen Larson

E-commerce Business Owner

Working with Hanz has been a positive experience. She’s professional and focused on what works for our business. The campaigns she manages are delivering good results, and we’re happy to have her as part of our team.

Nick Oliver
Nick Oliver

E-commerce Business Owner

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