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Google Ads

Google Ads Service

Google Ads Management with Hanz

Google Ads, formerly known as Google AdWords, is an essential marketing tool for small and medium-sized businesses. However, navigating the complexities of creating and managing successful campaigns can be overwhelming. That’s where I come in. As a Google Ads manager, I understand the challenges businesses like yours face. I’ve created a simple four-step process to plan, set up, and manage your campaigns, helping you get the best return on your investment.

Campaign Setup

A properly set-up campaign is key to driving high-quality traffic to your website and making the most of your advertising efforts. That’s where I can help. With professional experience in Search, Display, Shopping, Remarketing, YouTube, and Performance Max campaigns, I can create and tailor campaigns that effectively promote your products or services. Let’s get your campaigns set up for success!

Campaign Management

Launching your campaign is just the beginning. Consistent management is essential to keep your Google Ads performing at their best. I’ll take care of the ongoing optimization, ensuring your campaigns stay on track and deliver great results. You’ll receive regular reports—weekly or monthly, based on your preference—so you’re always informed about their progress. And don’t worry—you’ll always have full control of your account.

Campaign Monitoring

Beyond managing your campaign, I’ll keep a close eye on its performance. Regular monitoring ensures your goals are being met, and I’ll analyze the results to spot opportunities for improvement. If adjustments are needed, I’ll make them promptly to keep your campaigns running at their best.

Campaign Planning & Strategy

Every successful Google Ads campaign starts with solid planning. Share your goals, target audience, and budget, and I’ll provide professional recommendations on the best strategies for your business. From there, I’ll handle the implementation, ensuring your campaigns are set up for success.

THE PROCESS

Google Ads Management Process

We adhere to a standard process to yield optimal outcomes for your brand from the first day of our collaboration.

Campaign Audit

Every Google Ads service I provide begins with an in-depth audit. If you’re already running ads, I’ll review your existing campaigns. If you’re starting fresh, I’ll assess your business to create a tailored strategy. This audit lays the foundation for reaching your target audience effectively. Whether you choose to work with me on implementation or take the insights forward yourself, you’ll have a clear roadmap for success.

Campaign Strategy

After completing the campaign audit, I’ll develop a customized Google Ads strategy tailored to your goals. This strategy will outline objectives, recommended tactics, ad concepts, and more. I’ll provide you with a detailed plan or message explaining the approach and how we’ll implement it. Together, we’ll define clear objectives, which will guide us in choosing the right campaign types—whether it’s Search, Shopping, Display, or others—to achieve the best results.

Campaign Optimization

Once the strategy is in place, it’s time to put it into action. Whether it’s setting up new campaigns or improving existing ones, I’ll work on optimizing your Google Ads to drive better results. Through regular weekly and monthly PPC management, I’ll refine key elements like search queries, negative keywords, audiences, responsive ads, and more, ensuring your campaigns perform at their best.

Campaign Monitoring

I’ll regularly monitor your campaigns to ensure they’re meeting our set objectives. This includes tracking conversions and implementing actions to improve performance. I’ll also keep an eye on competitors in your industry—monitoring their keywords and ad spend. This helps us stay competitive and continuously update your ads for optimal results.

Campaign Experiments

Occasionally, we’ll run experiments to test various features within your campaigns, such as bid strategies, keywords, text ads, and more. These tests will provide valuable insights into which strategies, keywords, locations, and ads perform best. By running these experiments, we can improve your return on ad spend (ROAS), increase sales or leads, and reduce costs.

Campaign Reporting

I’ll provide regular reports to keep you informed about your campaign performance. Typically, these will be monthly, or weekly if your campaigns are generating a lot of traffic and conversions. We’ll also meet each month to review the results and plan next steps. The reports will focus on the specific campaign types you’re running—Search, Shopping, Video, Display, Remarketing, etc.—and will highlight key metrics such as conversion rate, click-through rate, and others, so we can track progress and identify areas for improvement.

Testimonials

What Clients Say About Me

Hanz made Google Ads feel so much simpler for us. She took the time to understand our needs and created campaigns that worked. We’re seeing steady results, and I appreciate her clear communication throughout.

    William Adams
    William Adams

    Business Owner

    We noticed a difference almost immediately after working with Hanz. Her approach is straightforward and effective, and she’s always available to answer questions. It’s been a smooth process from start to finish.

      Olivia Thompson
      Olivia Thompson

      Entrepreneur

      Hanz has been a great help in setting up and managing our Google Ads campaigns. She’s thoughtful in her recommendations and keeps us updated regularly. The results have been consistent, and we feel confident in her work.

        Amanda Turner
        Amanda Turner

        Cafe Owner

        I was unsure about using Google Ads, but Hanz made the whole process easy to understand. Her campaigns have brought in reliable traffic, and her attention to detail gives me peace of mind.

          Kirsten Larson
          Kirsten Larson

          Restaurant Owner

          Working with Hanz has been a positive experience. She’s professional and focused on what works for our business. The campaigns she manages are delivering good results, and we’re happy to have her as part of our team.

            Nick Oliver
            Nick Oliver

            Restaurant Owner

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